Developing Strategic Communication Campaigns

Identify your campaign audience and purpose First, identify who your primary audience is, what you want to achieve through the campaign, and what type of campaign will be most effective. Base your decisions on your community’s suicide prevention data analysis and strategic planning goals and objectives. For example, if your community data has shown a […]

Ensuring Safe Suicide Prevention Messaging

Review setting-specific messaging guidelines There are a variety of safe suicide prevention messaging guidelines available for different community settings that can be used by the news media, community messengers, and on social media. Be sure that your communication workgroup and coalition are aware of the available guidelines for each setting you are trying to reach. […]

Communicating Internally and Externally

Form a communication workgroup Communication is an ongoing process. It requires ongoing efforts to promote messages you have developed as well as responding to outside news, events, and information related to suicide prevention. To carry out this work, form a workgroup of community partners with expertise and knowledge in various forms of communication (e.g., verbal, […]

Facilitating Efforts with Diverse Settings and Populations

Include diverse populations When considering partners, think about organizations, settings, and individuals that represent the diversity of your community. This could include (as a start): Ages, e.g., schools, retirement facilities Faiths, e.g., Christian pastors, Jewish rabbis, Muslim imams, Buddhist centers Races and ethnicities, e.g., a non-profit serving Black American adults, shelter supporting refugees, Urban Indian […]